There’s something almost magical about planning a beach vacation in the middle of winter. While the rest of the world bundles up in oversized scarves and heavy coats, the idea of slipping into a swimsuit and feeling the sun on your skin feels like the ultimate luxury. And the best part? Shopping for resort wear right now often means taking advantage of serious off-season sales.
Yes, winter might not scream “swimwear season,” but if you’re preparing for a tropical escape—or simply like to be ahead of the curve—this is the perfect moment to shop. Retailers are brimming with options, from playful bikinis to sleek one-pieces, many at a fraction of their original price.
Where to Shop
One of the joys of shopping for swimwear these days is the sheer variety of retailers that cater to different styles, budgets, and body types. Some of my tried-and-true favorites include:
- Amazon – A surprisingly deep well of trendy, affordable swimwear, with options for just about every vibe, from minimalist chic to bold and playful.
- H&M – Always on-trend, H&M offers swimwear that feels fashion-forward without breaking the bank.
- ASOS – Perfect for experimenting with unique cuts, bright prints, and unexpected details. Plus, they’re a go-to for extended sizing.
- Shopbop – A little splurge-worthy, but Shopbop’s curated swim section often includes standout designer pieces that make a statement.
- Revolve – Think glam, influencer-approved styles that look just as good poolside as they do in photos.
- ModCloth – A gem for retro-inspired swimwear. Their size inclusivity is fantastic, with certain styles going up to size 26w.
- Torrid – A favorite among plus-size shoppers for both fit and fashion-forward silhouettes.
- BooHoo – Affordable and trendy, with a youthful energy that makes experimenting with bold styles fun.
- Lane Bryant – Known for supportive, flattering cuts in a range of sizes, especially for curvier figures.
- J.Crew – Classic, preppy styles with timeless appeal. Their swimwear goes up to size 16, though I always recommend checking their seasonal sales for the best deals.
Standard and Plus-Size Options
The best part about curating swimwear now is that brands are increasingly recognizing the importance of inclusivity. Whether you’re a size 2 or a size 26w, there are options that celebrate every body. J.Crew, for instance, remains a staple for those who love classic, tailored silhouettes, though their size cap at 16 means they won’t work for everyone. On the other hand, ModCloth continues to impress with its extended size range and playful, retro-inspired designs that flatter a wide array of body types.
Torrid and Lane Bryant, of course, are must-visits for plus-size shoppers who value both support and style. Their suits often come with thoughtful details like adjustable straps, built-in support, and designs that highlight curves while ensuring comfort.
Choosing the Right Suit
Shopping for swimwear can feel intimidating, but approaching it with a little strategy makes all the difference. A few tips I always keep in mind:
- Know your setting – Packing for a chic resort versus a family beach getaway calls for different vibes. A sleek black one-piece for lounging at the infinity pool? Yes. A fun printed bikini for beach volleyball? Also yes.
- Think versatility – A swimsuit that doubles as a bodysuit under shorts or a skirt is always worth the suitcase space.
- Pay attention to support – This is especially important if you’re curvier or simply like feeling secure while swimming. Adjustable straps and underwire can make a world of difference.
- Don’t shy away from color – Winter might be all about neutrals and layers, but a beach vacation is your chance to embrace bold hues, tropical prints, or even metallics.
Building a Resort Capsule
Since we’re talking about a winter escape, swimwear is just one piece of the puzzle. Think about what complements your suit. A chic cover-up can take you from the pool to lunch effortlessly. Oversized sunglasses, a wide-brimmed hat, and comfortable sandals are staples that instantly elevate a look. And don’t forget a beach tote roomy enough for sunscreen, a book, and maybe even a bottle of sparkling water.
If you want to be extra savvy, use this off-season shopping moment to stock up not just for your upcoming vacation but also for the summer ahead. That swimsuit you snagged on sale in January will feel even sweeter when you’re pulling it out again in July.
The Joy of Off-Season Shopping
There’s something undeniably satisfying about scoring the perfect swimsuit at half the price simply because you’re shopping out of season. Retailers are eager to move inventory, which means we, the shoppers, get to benefit. Plus, it adds a layer of anticipation—purchasing a swimsuit while it’s snowing outside makes that upcoming trip feel even more exciting.
Final Thoughts
Whether your winter beach escape takes you to the Caribbean, Hawaii, or just a friend’s heated indoor pool, now is the time to curate your perfect lineup of swimwear. With so many retailers offering a blend of affordability, style, and inclusivity, there truly is something for everyone.
So, as you’re packing your bags, toss in that retro one-piece you scored on sale, or that bold bikini that makes you feel unstoppable. Because nothing says vacation like sunshine, sand, and the perfect swimsuit.
