I’ll be the first to admit it: I’m not the type to spend an hour blending eyeshadow, contouring every angle of my face, or experimenting with twenty different lip colors before leaving the house. I like makeup that’s simple, practical, and makes me feel polished without all the fuss. So whenever a new beauty brand launches with the promise of a five-minute routine, my curiosity kicks in.
Enter Carmindy Beauty, the new in-house brand at QVC. If the name sounds familiar, it’s probably because you remember Carmindy from What Not To Wear—one of the most iconic makeover shows of the early 2000s. As the resident makeup artist, she was known for her approachable style, her deep understanding of real women’s skin tones, and her ability to enhance natural beauty rather than mask it. Her philosophy has always been that makeup should feel doable, empowering, and most of all—quick.
The Five-Minute Face Philosophy
Carmindy has long believed that anyone can spare five minutes in the morning to put their best face forward. That belief is the foundation of her new line, designed to simplify routines and remove the intimidation factor from makeup.
The brand offers two main collections that cover the essentials:
- The Carmindizing Skin System Four-Piece Collection ($70)
- The Five-Minute Face Five-Piece Collection ($60)
Each set is thoughtfully curated, so you’re not left guessing which product pairs with what. And the packaging? Numbered and laid out step by step, so even if you don’t consider yourself makeup-savvy, the process feels approachable and manageable.
What’s Inside the Five-Minute Face Kit
This kit really is the heart of Carmindy’s vision. For $60, you get five everyday staples:
- Carmindizing Highlighter – A soft, natural glow-maker that adds light without glitter overload.
- Into It Eyeliner – Smooth, blendable, and just enough definition without harsh lines.
- I Got You Mascara – A go-to for fluttery lashes that look lifted and awake.
- At First Blush – A subtle, universally flattering blush that instantly brightens the complexion.
- Universal Love Lipstick – A shade designed to complement a wide range of skin tones, taking the guesswork out of finding your perfect everyday lip.
Together, these five steps give you everything you need for a finished, pulled-together look in minutes.
My Experience With the Skin System Collection
While the Five-Minute Face is the star of the brand, I started my Carmindy Beauty journey with the Carmindizing Skin System Four-Piece Collection—and honestly, I’m impressed.
The set includes a primer, foundation, concealer, and powder, all working together to create a smooth, even base without that heavy “mask” feeling. I tried the foundation in Deep, and to my delight, it matched my skin tone perfectly. That alone feels like a win, since anyone with medium-to-deep skin tones knows the struggle of finding shades that don’t look ashy or too orange.
The foundation itself feels lightweight but still gives a nice, even coverage. Paired with the concealer and powder, it strikes that sweet spot of looking polished but not overdone—the kind of complexion you want for everyday life.
Another bonus: the line currently offers eight foundation shades, with three options (Tan, Rich, and Deep) specifically created for darker complexions. It’s not a massive range, but it’s a thoughtful step toward inclusivity, especially for a launch collection.
Exclusively at QVC
Right now, Carmindy Beauty is only available through QVC, both online and through their televised segments. That exclusivity means the collections are bundled and priced in a way that feels accessible, especially compared to piecing together similar products from high-end brands.
And while I was compensated by QVC to try and share this line, I can honestly say the ease and functionality of the products stand out. This isn’t one of those situations where the packaging is cute but the formulas fall flat. These products were designed with real women in mind—women who don’t necessarily want to be amateur makeup artists but still want to feel confident in their daily routine.
Why Carmindy Beauty Works
What I appreciate most about Carmindy’s line is its balance of simplicity and effectiveness. It’s not about chasing trends, pulling off an intimidating smoky eye, or contouring your nose into oblivion. It’s about creating a system that women of all ages, backgrounds, and comfort levels with makeup can use and actually enjoy.
There’s a refreshing honesty to the brand’s message: makeup doesn’t have to be complicated to make you feel beautiful. And for anyone who’s ever felt overwhelmed by the endless aisles of palettes, powders, and pencils, this is like a breath of fresh air.
Final Thoughts
At the end of the day, Carmindy Beauty isn’t just another makeup brand—it’s a reminder that makeup can (and should) be easy. Whether you’re a minimalist who only wears mascara and lip balm or someone who loves a little glow and definition, her collections give you the tools to feel put together without the stress.
If you’ve ever wished you could nail a polished, natural look in the time it takes to sip your morning coffee, Carmindy’s Five-Minute Face and Skin System are worth a closer look. Effortless beauty may finally be just a few steps—and a few minutes—away.
