For nearly a century, Louis Vuitton has been synonymous with timeless travel and luxury craftsmanship. But this fall, the French fashion house is expanding its universe in a way it hasn’t since the 1920s—through the art of fragrance. On September 1, Louis Vuitton will officially launch Les Parfums Louis Vuitton, a collection of seven perfumes available in 200 boutiques worldwide.
This marks the brand’s first major foray into perfumery in decades, and if there’s one thing Louis Vuitton knows, it’s how to craft a journey—this time, not with trunks and leather goods, but with scent.
The Master Behind the Scents
To bring the collection to life, Louis Vuitton enlisted Jacques Cavallier-Belletrud, one of the most respected master perfumers in the industry. Born and raised in Grasse—the world’s perfume capital tucked away in the French Riviera—Cavallier-Belletrud is no stranger to the poetry of flowers, which serve as the inspiration for this collection.
His approach for Les Parfums isn’t about chasing fleeting trends. Instead, he sought to bottle emotions, weaving together scents that mirror the highs and lows of life itself—desire, discovery, nostalgia, and exhilaration.
The Fragrance Journey
Louis Vuitton describes the collection as “a journey of the emotions,” and the names of the perfumes feel like chapters in a story:
- Rose des Vents (“Rose of the Winds”) – A delicate, airy floral that captures the sense of being guided by nature.
- Turbulences (“Turbulence”) – A heady, intoxicating scent that mirrors passion in its purest form.
- Dans la Peau (“Under the Skin”) – A fragrance that speaks to intimacy, the ecstasy of a first night, lingering close.
- Apogée (“Pinnacle”) – A meditative, nature-inspired immersion designed to ground and uplift at once.
- Contre Moi (“Close to Me”) – A self-revealing fragrance, reflective and intimate.
- Matière Noire (“Black Matter”) – A darker, mysterious exploration of depth and contrast.
- Mille Feux (“A Thousand Lights”) – A luminous explosion of the senses, radiant and celebratory.
Together, these seven perfumes are less a lineup and more a sensory voyage—each scent inviting the wearer into a different emotional landscape.
The Price of Luxury
Like all things Louis Vuitton, Les Parfums are not just fragrances, but luxury statements. Each bottle will retail for $240, placing them squarely in the high-end market. The sleek bottles, designed to mirror Vuitton’s timeless minimalism, are meant to be treasured and displayed, not just spritzed.
The Face of the Collection
To front the campaign, Louis Vuitton tapped Léa Seydoux, the French actress known globally for her role as a Bond Girl and her magnetic presence on screen. Seydoux embodies the perfect muse for this collection—sophisticated, daring, and effortlessly chic. She represents the duality of the fragrances: strong yet vulnerable, modern yet timeless.
Why This Matters
For Louis Vuitton, Les Parfums are more than just a beauty launch—they’re an expansion of the brand’s legacy. The house has long been associated with travel and exploration, and fragrance becomes another way to capture that spirit. Just as their iconic trunks once carried worldly treasures across oceans and continents, these perfumes carry entire emotional worlds within a single bottle.
It also signals a powerful return: the fashion house hasn’t produced a line of perfumes since the 1920s, making this launch both a revival and a reinvention. For collectors, enthusiasts, and dreamers alike, this is a moment worth noting.
Final Thoughts
Louis Vuitton’s Les Parfums collection is less about wearing a fragrance and more about embarking on a journey—one led by memory, emotion, and timeless craftsmanship. With Jacques Cavallier-Belletrud’s artistry at its heart and Léa Seydoux’s elegance as its face, the collection embodies everything Louis Vuitton stands for: luxury with meaning.
Seven perfumes, seven stories, one maison—Les Parfums Louis Vuitton are not just scents, but signatures of an experience, waiting to be worn.
